"Customer is always right." Customer service is important because it does more than simply provide a means to drive sales. We have a great commitment towards customer service, raising our bar with the competition. Our professionals share their tips for good customer service. Excellent customer service begins with the initial greeting. Use good people skills to increase the chances of a positive first impression. For example, say a polite hello to a customer who just visited our email support system. Acknowledge the customer within less than a minute of them entering the support site, no matter how busy your team is. This immediately helps make the customer feel welcome and at ease.